Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

LUYC 113: Take Control of Your Online Presence with Louise Henry

Episode Summary

What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week. Having a website is important because it is your digital home. Being a digital nomad herself, Louise knows how important it is to have a digital home that represents who you are and what you do. In Website that Wows, Louise teaches entrepreneurs how to take ownership of their online presence through step-by-step tutorials, templates, and high-touch tech support. Tune in to hear Louise and I talk about the digital nomad life, how she empowers business owners to build the website of their dreams, and some sales tips that drives results. Let’s do it! Episode Quotes "Having a professional website, and being clear about what you could offer, is an advantage." "As an entrepreneur, I realized that mindset comes first." "Sales is an exchange, and it's about delivering value." Listen to Learn 00:54 - Getting to know Louise Henry, Rapid 5 Questions 05:28 - Life as a digital nomad, how Solopreneur Sidekick started 11:04 - Ways to find clients for your business 12:57 - Importance of having a website, Creating Solopreneur Sidekick 15:20 - Solopreneur Sidekick - Structure, modules, and learners’ outcomes 21:21 - Sales tips to drive effective results 28:40 - Exciting things coming up from Louise Connect with Louise Website that Wows SolopreneurSidekick.com Follow Louise on Twitter! Looking for the Transcript? Episode 113 Grab the bonus segment! Hear practical tips from Louise about claiming your corner of online space and building your own website that wows. Grab it here: https://get.zencourses.co/extra

Episode Notes

What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” entrepreneurs build their own website in as little as one week.

Having a website is important because it is your digital home.

Being a digital nomad herself, Louise knows how important it is to have a digital home that represents who you are and what you do. In Website that Wows, Louise teaches entrepreneurs how to take ownership of their online presence through step-by-step tutorials, templates, and high-touch tech support.  

Tune in to hear Louise and I talk about the digital nomad life, how she empowers business owners to build the website of their dreams, and some sales tips that drives results. Let’s do it! 

 

Episode Quotes

"Having a professional website, and being clear about what you could offer, is an advantage."

"As an entrepreneur, I realized that mindset comes first."

"Sales is an exchange, and it's about delivering value."

 

Listen to Learn

00:54 - Getting to know Louise Henry, Rapid 5 Questions

05:28 - Life as a digital nomad, how Solopreneur Sidekick started

11:04 - Ways to find clients for your business

12:57 - Importance of having a website, Creating Solopreneur Sidekick

15:20 - Solopreneur Sidekick - Structure, modules, and learners’ outcomes

21:21 - Sales tips to drive effective results

28:40 - Exciting things coming up from Louise

 

Connect with Louise

Website that Wows

SolopreneurSidekick.com

Follow Louise on Twitter! 

 

Looking for the Transcript?

Episode 113

 

Grab the bonus segment!

Hear practical tips from Louise about claiming your corner of online space and building your own website that wows.

Grab it here: https://get.zencourses.co/extra  

Episode Transcription

**Louise Henry**: People get very caught up as they're building if it doesn't look the exact way that they want. So yeah, these are things that I'm working on that that's what I mean when I said, you know, there's been so many iterations there really has been and the more feedback I get from people, the more helpful it is, and I can kind of add in these like mindset lessons that really helped things.

**Janelle Allen**: Welcome to Level Up Your Course, where we pull back the curtain on what it takes to create learning that transforms lives. You will hear stories from business owners like you who share their success and their struggles. This is not where you come to hear passive income myths, friends. This is where you learn the truth about building a profitable learning platform. I am your host, Janelle Allen. and this is today's episode.

What's up everyone? Today I'm speaking with Louise Henry, web designer and founder of Solopreneur Sidekick. Louise helps entrepreneurs create the website of their dreams in a quick and easy way, even if you're a beginner and she's here to share her course Website That Wows with us. Louise, welcome to the show.

**LH**: Hey, thank you so much for having me.  

**JA**: I'm excited to chat. So we have a tradition on this show called the Rapid Five, five quick questions to help listeners get to know you. Are you ready?  

**LH**: Absolutely.  

**JA**: Okay. Number one is easy. What did you have for breakfast?  

**LH**: Oh, a granola bar and coffee.

**JA**: Haha, and nice and easy. I love it. Number two, what song or album do you have on rotation lately?

**LH**: I'm going to admit that I have Taylor Swift’s Lover on repeat.

**JA**: Okay. A fan of Taytay. I love it. Number three. This is a serious question, so all jokes aside, the zombie apocalypse has hit, Louise and you have six minutes to grab three essential items to help you survive, not people. All your loved ones are okay. What do you pick?

**LH**: My iPhone and make it work from there, pretty much. And my charger.  

**JA**: Okay. One more.

**LH**: And my running shoes. Y’know?

**JA**: Wow. Okay. Okay. Running shoes I can get down with. All right. But you know what's funny about that is there are a lot of people who have said, Oh my iPhone, my laptop. But you are the first person to say your charger, so that's something.

**LH**: I think it's because I am probably the worst person ever at keeping my stuff charged. It drives my fiancé crazy, so now I'm quite conscious of how my devices are always dying.

**JA**: Yes. Even though the electrical grid will probably be down, you'll have your charger just in case.

**LH**: You never know.  

**JA**: All right. Number four, fill in the blank. When I was a kid, I wanted to be blank.  

**LH**: A dancer.  

**JA**: Huh. Okay. Any particular type of dance or just whatever?

**LH**: I grew up as a competitive dancer and I thought it would be so cool to go to New York City and be like a professional modern dancer.

**JA**: I love it. I love it. That's a story in it of itself. So one day. Last one, what is the hardest lesson you have learned so far as an entrepreneur?

**LH**: Oh my goodness. That you have to get really good at sales.

**JA**: Yes, and no one has said that. I think we just, it's implied, but a lot of people need to hear that, so thank you.

**LH**: Especially if you start out absolutely sucking, which is what happened to me.

**JA**: Same, same. It's like, Oh yeah, I gotta make some money. It’s that sales thing that I thought it was icky, but I've got to figure it out. Okay. Well let's talk about, you know, one of the interesting things about you, which is different from anyone else I've interviewed on the show so far, is you, at least what I read, you are a digital nomad. Where are you currently at and where are you originally from?

**LH**: Yeah, so I am currently in San Diego at the moment. I'm from Toronto, Canada, but haven't lived there in quite a while. I lived in Bali for three and a half years, which was fantastic. So that was living more of like an expat lifestyle. And then my fiancé and I decided that we should be more of digital nomads and go see the world. So we've been doing that for about the past seven months and did five months in Mexico. Then we've been doing a bit of America, so New York, Boston, San Diego, and we try and go to a new city every single month.

**JA**: Okay. So I want to come back and talk about this life as an online business owner, especially creating courses and teaching and coaching and all of that good stuff as a digital nomad. But I have to point out, I would never have guessed that you were from Toronto because you don't have the Canadian accent. You don't say “aboat” or however it comes out at all. How have you done that?

**LH**: I dunno. I think it must be that I'm surrounded by different accents all the time. My mom is from England, my fiance's Australian, so maybe I'm just getting influenced by them.  

**JA**: You got your own thing going on. Okay.

**LH**: I'm a military baby and so I have one of those neutral things as well. And you're absolutely right when you are influenced by so many different ones, it just comes on just very kind of middle of the road. Neutral. Yeah. Okay. Chameleon type thing. I dig it.

**JA**: All right. So let's talk about, you know, this life as a digital nomad. First of all, when did you launch your website, Solopreneur Sidekick, your business rather?

**LH**: It was about three and a half years ago now.  

**JA**: Okay. And at that time, were you living this nomadic life or what was life like at that time?

**LH**: So this is not my first business. My first business, I started right out of university and I really wasn't aware of this whole digital life. Like I absolutely am so passionate about it now, but I had no idea that you could just like create a business from your laptop and you could sell digital products and courses. I really had no idea. So at that time I thought I needed to come up with a unique physical product that I could sell. So that's what I did. I came up with a unique jewelry concept, started a jewelry business, and at that point we were doing okay. Honestly, we were doing okay, but the idea in itself was so difficult and we had to deal with things like inventory, shipping, and fulfillment. But I was like, okay, I'm going to take things to the next level and I'm going to move manufacturing cause we are manufacturing in Canada.  

So this is not my first business. My first business, I started right out of university and I really wasn't aware of this whole digital life. Like I absolutely am so passionate about it now, but I had no idea that you could just like create a business from your laptop and you could sell digital products and courses. I really had no idea. So at that time I thought I needed to come up with a unique physical product that I could sell. So that's what I did. I came up with a unique jewelry concept, started a jewelry business, and at that point we were doing okay. Honestly, we were doing okay, but the idea in itself was so difficult and we had to deal with things like inventory, shipping, and fulfillment. But I was like, okay, I'm going to take things to the next level and I'm going to move manufacturing cause we are manufacturing in Canada.

**JA**: Wow. I mean both of those, I mean you said you started the physical product business, which is very hard, by the way, to run right after university. Why did you gravitate towards being a business owner? Is that something that's in your family? Cause a lot of people don't make that initial leap. They have a traditional quote unquote traditional job and then they are dissatisfied. It sounds like you went right for business.

**LH**: Yeah, I think the funny part was I already knew even without doing it, that I would be dissatisfied in that type of environment. So, yes, always wanted to be an entrepreneur. Reading Richard Branson's books when I was 16 and you know, kind of felt like, I don’t know, I just felt it in my gut, like this is what I’m meant to do. But yes, I do come from an entrepreneurial family and my dad has his own business, so that definitely helped.

**JA**: Okay. Okay. Got it. All right, so you're in Bali and you're like, this isn't what I want. I want to have something that easier and more in line with my lifestyle. And then that's when you launched Solopreneur Sidekick.

**LH**: Yes, exactly. So even though that first business, you know, didn't work to the level that I wanted, I had accumulated all of these tech skills because, because I had done it right out of college, I had to figure all of it out from scratch. So I had to build my own website, I had to figure out marketing. So yeah, while that particular business isn't where I ended up going, I all of a sudden had all this knowledge and tech skills. So I decided, okay, I can launch a tech virtual assistant business and utilize those skills and help other people.

**JA**: I liked that you said that because so often we focus in on what is not quote unquote right or not being where we want to be. Instead of saying, Oh, look at all these skills I've learned that I can then transfer to this next thing that I'm interested in.  

**LH**: Exactly.

**JA**: So, that mindset is so important. Okay, so you do the tech virtual assistant, tech assistant thing, and how long do you do that before you start teaching?

**LH**: Well, so at this point it was interesting because I feel like I kind of lucked out in a sense where all of my tasks just kept being Squarespace. So it was just like Squarespace over and over again. I was like, wow, you know, this is cool. And at the same time, you know, I knew how difficult it was to launch a website and when I discovered Squarespace, I was like, oh my gosh, this tool has made my life so much easier, like other people should know about this. So, I think it was about a year of doing that before I realized, you know, I feel there's a really big opportunity here. And I also felt that I could teach it in a simpler way to the way that other people were teaching. I could, you know, kind of just teach entrepreneurs exactly what they needed to know rather than turning them into professional web developers and coders.

**JA**: Okay. One question, two comments. I'll start with the comments. One is I absolutely relate. You know, I had a blog back in the day and I have, I've had an agency and both of those websites were WordPress sites. So I completely relate to discovering Squarespace and being like, huh. So it really can be, I don't have to deal with all of the maintenance. WordPress has so much customization, but there's a lot of time in learning how to get it to look the way that you want it to look, which can discourage a lot of people and Squarespace just made it so much easier. So many people asked me when I launched Zen Courses, why I was using Squarespace, and there were so many myths about Squarespace. For me, I just thought, look, I've done the WordPress thing. I know how taxing it is. I don't want to deal with that. I just want to get it done so I can move on to running the business.  

So, for anyone out there who's just kinda wondering or weighing another testimonial for Squarespace. The other thing that I love you said is you did do services before you started teaching and put your course out there, which is something that I've encouraged a lot of people who are getting started to do. But my question is: How did you find clients?

**LH**: Honestly, it was pretty easy at the beginning because I felt even just having like a professional website and being clear about what I could offer would give me an advantage. So I got them through networking, through Facebook groups, but really, once I started like that's how I did it initially I would say so networking, Facebook groups, Instagram, so just using like a bit of social media. I wasn't too on top of it though and then I kind of learned a lot along the way as I was doing that about how to really simplify getting clients and how you could like automate things more, basically.

**JA**: I think you're right. There's something to be said about just having a website that clearly explains what your value proposition is. It clearly says, this is what I do, this is, you know how I can help you. There's so many times I've gone to look for someone to take care of something for me and their website is just so, so hard to decipher that I end up leaving. So that's half the battle at least, or maybe a third of the battle. The other part that you didn't explicitly say is, I'm assuming you wowed your clients, so they spread the word, like you had word of mouth referrals. Is that accurate?

**LH**: Yes, absolutely. Had word of mouth, you know, just focused on delivering a really great service. And also I love service-based businesses, especially for people to start out with online cause you really don't need that many clients in order to be booked out.

**JA**: Yes. It's like you can be profitable with just a few clients.  

**LH**: Exactly.  

**JA**: Okay. Okay. So I'm getting excited just talking about this stuff, but let's transition. So you're running Solopreneur Sidekick, you're doing the tech thing. When did you create a first program and what did it look like?

**LH**: So the first one is still the one and only course that I have right now. It's called Website That Wows. And initially it was kind of just, I was like, oh this is so exciting. I can help simplify, you know, getting people a website. And that is definitely how it started. And it's since, you know, been through many iterations and has now developed into really being a program for coaches and service based entrepreneurs who want to book clients from their website. So it's really more of an all-inclusive system about, you know, clarifying their message and setting up the behind the scenes tech as well. So setting up your first funnel, for example.

**JA**: Got it. I'm going to take a step back and say we've been talking about having a website and how both of us really saw how easy Squarespace made things. But there's a foundational question that I think a lot of people still grapple with. Why is a website important to have?

**LH**: I think a website is so important to have because it is your digital home. Like this is where everything is going to happen. This is going to be the first thing that pops up when someone Googles your name and it really allows you to control the narrative. So sometimes I will go to someone's Instagram profile and you know, I'm loving their posts, I love what they do, but I kinda, I have to piece it together and try to guess things from their posts. And that's a lot of work on the user's end. So if you have a website and you can just clearly distill what it is that you do, then I think it's super powerful. And this is also, you know, this is where all your conversions are gonna to be happening. This is where you're going to be growing your email list, where you're going to be making sales. So…

**JA**: Yeah. It's your home base. So when we come back and do the bonus segment, I want to talk about some practical to get started with your website. For anyone who's just been on the fence. There’s a lot of people who have been planning to create a website for a long time and just don't know best practices or what they should and should not worry about. So I want to get into that, but now let's talk about Website That Wows. Let's put some time around it. What was the year that it launched?

**LH**: 2017  

**JA**: Okay, got it. And you've already spoken on who it's for. So at this point it's for service-based business owners, correct?

**LH**: Yeah.  

**JA**: Okay, got it. So what is the course goal? What is it that they should be able to do upon completing the course?

**LH**: So by completing the course, they should be able to launch their entire website and automate their sales process so that they are booking clients on autopilot. So they should have that asset created for them and launched. And then on top of that going forward, they should then be able to manage their entire online presence. And that part is really exciting for me. Like if you decide you want to launch a new service, you can turn around and you can create a landing page for it. If you decide you want to launch a new lead magnet, you know how to do that. You understand all the tech, you don't need to stress about it. And you also don't need to be reliant on, you know, a team of freelancers for example.

**JA**: Yeah, I love that you said you don't need to stress cause that's a big one. I think we forget that for a lot of people, especially if you're not comfortable with tech or you feel scared by it, it can be a lot of stress. Just thinking about all the things, so –

**LH**: Absolutely.  

**JA**: Yeah. Having that system, the fact that you teach them out and then they can use that process to do more things to grow their business is huge. Okay. So, 2017, we've got the goal. Let's talk about the structure. So it's a self-paced course, correct?  

**LH**: Yes.

**JA**: Has it always been self-paced?

**LH**: Yes. I have like experimented before, you know, like with a live version, but I really liked the self-paced. I like people to be able to, you know, go at a pace that works for them.

**JA**: Yeah. So it's an open secret that a lot of self-paced courses don't have a high completion rate or people start and then stop. So where do people get stuck? Where are some points where there's resistance or mindset stuff or just friction that pops up in the process?

**LH**: Yeah. Oh this is such a good question. And it's actually something I'm working on at the moment because as I've grown as an entrepreneur, I really realize that mindset comes first. So for a lot of the sections, I'm actually, you know, after working with so many students, like I know where they're going to get stuck. I know like things that are gonna come up. So I'm actually adding in specific lessons about the mindset, like okay, this is what this module is going to be about, this is what's going to come up for you. And walking them through it so that they're prepared and they know. And another thing I'm doing is trying to get around the perfectionism issue. So, the way I'm doing it is actually kind of reversing it. So I'm making people write their content, like a rough draft of their content. Just place it on your web pages and then we'll go back and we'll perfect the appearance. People get very caught up as they're building if it doesn't look the exact way that they want. So yeah, these are things that I'm working on. That's why, I mean when I said, you know, there's been so many iterations there really has been. And the more feedback I get from people, the more helpful it is. And I can kind of add in these like mindset lessons that really help things.

**JA**: Yeah, it's a learning process. You know, I think a lot of new course creators think that the goal is to have everything perfect and it's just this shining object of perfection and that's not how it is. Like you're going to learn things as you teach it and then you're going to have, as you said, iterations, mindset is a huge one. I saw the same thing with my group program. It's called Finish Your Damn Course. You can guess what it's about. And the thing that was holding a lot of people up was mindset stuff. So I ended up adding the very first module as just talking about mindset and habits so that people could recognize them. And it's been phenomenal in helping people to get through that stuff. So it's so important just bringing it back to instructional design. It's really important as you're planning and designing your course to know where students will get stuck. But if you don't know right off, it's okay. Over time, like Louise said, you're going to see things and you're going to be able to say, okay, this is exactly where people get stuck and then you can iterate on that.

**LH**: Absolutely.  

**JA**: All right, so what does the structure look like as far as lessons, modules? How many modules are we talking?

**LH**: Oh, you know, this is a bit of a problem for me. I mean I'm trying to keep it as simple as possible, but there's definitely about 11 sections, 11 different sections. There's a lot of lessons. I honestly couldn't tell you how many, it's kind of just like continued to grow, but many of them are super short. So I try and break it down into super small bite sized pieces. So a lot of the lessons will just be like two minutes, three minutes. So that has really helped people make progress for sure. But there is a lot because I decided that I wanted it to be, you know, not just a pretty website course. That's not what it is. So then I have to therefore teach, you know, email marketing and funnels and blogging and SEO. So it's kind of all in there.

**JA**: Well it's kind of nice because if they need support with those things, they don't have to go out and try to find another solution. Right. They can just get the answers in one place, which is nice. And I'm looking at your sales page right now, Website That Wows .com and on the sales page itself, you break it down into like seven chunks of what people would learn. Number one, your Profit Plan, two your Brand Look, three, Mastering Squarespace, four Styling Your Site, five Marketing Pro, so just kind of best SEO practices and stuff. And then six is when you get into Sales Funnels and then finally seven Launching. That's pretty straightforward. I don't think that's too much. It's probably a lot of in each of those sections, but that's cool.

**LH**: A little, yeah, as long as I keep it short, I feel it's okay. And of course there are a lot of questions that come up. I do have like a bonus FAQ section as well. So you know, you don't have to go through those lessons, but you can use the search bar and if you're looking for, you know, a specific feature, then you can find it in there.

**JA**: Yeah. What have you learned throughout the process or I should say at this point, the couple of years of teaching this program about course creation that you didn't expect?

**LH**: Um, I would say I've learned a lot about how to actually market it. That's something that I didn't know going into it. You know, I had an idea of, I was going to be a course creator and I knew the result that I was wanting people to achieve. But I would say I didn't really know how you would go about marketing it. So that has been super interesting and I feel I found a really good balance between evergreen sales and launching as well.

**JA**: Okay. Well we're going to have to talk about that in the bonus, but I want to go back to when we were doing the Rapid Five. You said when I asked you, you know, what is the hardest lesson? And you said, well you have to sell. So let's talk about that before we transition into the final few questions. How did that show up for you? Tell me more.  

**LH**: For sure. I think, you know, I was quite like timid with my sales strategy really. And I kind of thought that, you know, if someone had seen me talk about it once then they were going to get that they needed it. Since then, have learned a lot about marketing. So I mean I think really this will be helpful for newer course creators. There's a really good chance that you're going to launch it the first time and get like only a few sales. And I think it's really easy to think that it's your course and I think it's easy to get fully discouraged and think that you need to do something new. So that's what I definitely struggled with and I'm so happy that I kept going and it was really that I just needed the right systems in place. I needed to become a better marketer in order to communicate the value that was inside of the course.

**JA**: Absolutely, absolutely. I mean, I've had one of my best students who went through the group program, she just kept thinking, should I do this if I only get a couple of people or a handful of people? And I said, absolutely, you're going to learn so much. And like you said, then you can reinvest in your marketing because it's not the program, it's not your course. It's just things to learn and improve with regards to marketing. So, I totally agree with you. So where did you have a turning point with learning to sell? You said you learned more, but when did you start to feel or do you feel like you know how to sell now?  

**LH**: Yeah, I do. I've definitely had to invest in my own education in that area. So I've taken courses, I've hired sales messaging people just because it really didn't come naturally at all. So yeah, now I do feel comfortable, you know, I learned what a funnel was and how to set one up and how important it is that you have some urgency and you give people a reason to buy like in that instance. So I've definitely, you know like on my evergreen funnel I use deadline funnel, which is really great and gives like a genuine discount for people if they purchase right then. So I've set that up and then also launching properly as well. I think it's really great to have the combination. I was for quite a while trying to only do evergreen and I feel like launching as well, like doing an event of some kind, I do five day challenges. Doing something like that as well can really help you like build up momentum. It can get people who were kind of, you know, on the sidelines or maybe not too, weren't ready when they went through your evergreen funnel. Then you're giving them that other chance to come in and to join. So having the combination of the two has been really helpful.

**JA**: Yeah, I agree. What mindset shifts did you have to make to, you know cross that hurdle when it comes to sales? Cause I've worked with people, I've worked with clients who have really small email lists and I've worked with clients who have really huge email lists and you know, different levels of success. And I've found that numbers aren't a predictor of mindset. There's mindset issues across the spectrum. So, what tweaks did you have to make to the way you were thinking about sales?

**LH**: Yeah, there's, I mean there's so many. I love mindset. It's one of my favorite topics because it just comes up like every single phase of your business. I had to really get over the idea that sales was, what did you call it? I think you called it icky.  

**JA**: Yeah.

**LH**: I had to get over that. That it was somehow, you know, like only a benefit for me, which we know is not the case. So I had to really like, feel good about sales and understand that it, you know, if all is done well then it's just like an exchange, it’s an exchange of value and really owning as course creators what we're doing. And what we are providing and all the work that we've put into it like that is worthy of compensation.

**JA**: Yeah, it's hard. I had the same struggle. I always thought sales was just, you know, you get the image of the used car salesperson and just scammy, spammy, whatever you want to describe it, and I just had this internalized belief that sales was bad and it was just gross and also that I was bad at sales. That's what I thought and I had to work at letting go of -- letting go of the former helped me to realize I wasn't bad at sales. I just wasn't good at selling in a disingenuine way and in a like pushy way, that's not my style of sales and that was a huge turning point because I felt like all of a sudden, oh, I don't have to try to sell like I see other people selling, which kind of makes me feel gross.  

**LH**: Yeah.

**JA**: I can sell in a way that feels in alignment with my values. That was the first thing. The second thing was once I realized that it was like understanding what sales is, like you said, it's an exchange and it's about delivering value. If people are coming to you saying, I have this problem and if you can solve that problem, I started to feel I would be remiss not to offer to help them.

**LH**: Yes, that is such a good way to put it. And like also you know so often we'll think like, oh well you know like they can just find the answer on the internet for example. It's like no that is so difficult and you have this entire, you know, step by step process that is going to genuinely give someone an amazing result. Like you need to let them know about it. It doesn't help them at all if you're not sharing that with people and as you said, you can sell in a way that feels good to you and I love that. It doesn't have to be, you know, a super masculine way if that is not your energy. I even saw that this weekend, I went to a business event and I saw someone sell from the stage and they just did it in like such a graceful way and I loved it and it really just reminded me that, yeah, you can create your own unique way of selling.

**JA**: Yeah, just thought about this as you were talking. It makes it feel like sales is service and like you saw the person who sold in that graceful way. So it's almost as if our journey of getting through this mindset stuff is allowing us to become a model for someone else who's not quite there yet, which I love.  

**LH**: Yeah, I love that.

**JA**: I just thought about that.  

**LH**: Yeah. Mmhmm, mmmhmm

**JA**: Yeah. All right. We are down to the final three questions, Louise. The first one is easy. What is next for you? Anything exciting coming up?  

**LH**: Yeah, so working really hard behind the scenes, prepping for my next big challenge, which I'm super excited about. So we're going to be running that on November 11th and that's going to be showing you how to design a client winning website. It's five days of free lessons and action steps to help people really see results. So that's super fun. If anyone wants to sign up, they can do so at solopreneursidekick.com/challenge so that's mostly the priority. And then I'm working on improving the course, adding in those mindset pieces that we talked about and you know, kind of filling the gaps. But yeah, no plans for new courses or anything. I'm just staying focused with this one for now.

**JA**: I love that. I was going to ask where can people find out more about you and your work, but you just told them solopreneursidekick.com/challenge we'll be sure to get that link into the show notes so people sign up for your challenge. Okay, last question. What's your why? Why do you get up and do this work?

**LH**: Yeah, I really want people to be able to do meaningful, fulfilling work that lights them up. And I think carving your own path and you know, creating your own business just does allow for that. It allows for so much creativity and freedom in your life. So I like to empower people to create that successful business and unlock all of that for them.

**JA**: I love it. Louise, thank you so much and I can't wait to jump into the bonus segment to talk about how to create an awesome website that wows.

**LH**: Yay. Awesome. Thank you.  

**JA**: Thank you.

Hey family. I hope that you enjoyed that chat with Louise Henry. You know, I definitely did because I related so much to her story and if you are shaking your head or nodding your head rather and saying yes, I need help getting my website together, then you definitely want to check out the work that Louise is doing. You can find links to check her out in the show notes. You'll find those over at zencourses.co/113 once again, zencourses.co/113 because this is episode 113, and Louise and I had a killer bonus segment where we really got into practical takeaways and tips for you to create your website. So if you're wondering how your website should be structured, how many pages you should have, what those pages should have on them.  

We really just break it down. You can get it two ways. Head over to get.zencourses.co/extra if you're on your desktop or laptop. Once again, get.zencourses.co/extra. Or if you're on your phone, simply text the word extra extra, all one word, E X T R A E X T R A, no spaces, to the number 44222. You will get a link to check out the bonus segment and you'll be added to my email list. Plus you will get access to all of the previous bonus segments, so it's a win-win-win. All right. I will see you next time. Thank you so much. All right, my friends, that is my time. Remember before you can level up your course, you must first level up your mind. As always, thank you for hanging out with me for another great episode. I do not take it for granted. I am Janelle Allen and this has been Level Up Your Course. Peace.